I'm just gonna make a broad statement about how there really is no common sense in regards to how one should perceive current events of the world. Reality is actually way too complex for any one take to be the "common sense" answer. Let's face it, we all prefer to digest information in a way that confirms our biases and ideals. Social media puts everyone, polarizing views and all, together in one tightly closed jar. The reality seems to be we don't like one another's opinions very well, and find it difficult to tolerate, much less respect them.
Social media would not be a good thing for me to engage in. I would quickly make a lot of enemies, because I am quite opinionated and have more than a few bones to pick and whenever I say what I think, more often than not it ruffles feathers. As far as ads, they drive me crazy. Ads won't sell me on anything, it's a lost cause and now that smaller content creators and individuals are using them to generate personal income, I'm feeling resentment at them personally for selling the ad space, senselessly tormenting me for peanuts in revenue. Online ads are a cruel thing. Just make content exclusive to those who want to pay for it, if you feel you are selling a product and trying to make a living with it.