That's a hell of a reply, thanks for your time and consideration.
I agree with a lot of what you said, for sure. I think the vanity rewards are silly and we added them in there more for the sake of having high-tier rewards than for the expectation of receiving those kinds of pledges. I went in assuming most people would be interested in just the game downloads.
Stretch Goals:
OK.. so why will it cost $5,000 to get the project out of the door with 2 episodes, yet each additional one will cost $10,000? Cross-platform support is good, but is mobile support more important to your backers than a more complete game?
It's because the first two episodes are already largely developed. We'd be starting on the third one from scratch. You are probably right about additional episodes being worth more to backers than a mobile port.
Physical vs. Digital:
There's a battle between project creators and backers - backers want physical games, collectibles, soundtracks etc., project creators want to issue digital downloads only. Physical costs the project creator time and money - they need designing, producing, packaging and mailing. In response to this project creators routinely do not offer physical rewards, but this costs them backers, and in smaller projects those backers may be the difference between achieving funding or not.
This honestly is not something we had even thought about, but now that I am considering it, I can see your point. It does make sense that an early backer should have the possibility for some kind of "real" reward, rather than just downloading the game like everyone else could do after release.
So yea, from an objective standpoint, it looks as if we're probably not going to reach our five thousand dollar goal in this campaign. You seem to have a strong grasp on this crowdfunding stuff, what would you recommend in terms of a relaunch? Would you let the campaign ride out and eventually post a message about a relaunch on xyz date? Or otherwise?