I think my copy of D&D Dark Alliance holds the record of the most price-sticker revised game in the history of the company. I feel like this is something Scott The Woz would appreciate. When I took the sticker off, it felt like a book. So I took the time to peel back all the layers of sticker, and found they've changed the price a few times.
In order from first price, to current price for a "NEW" copy: 39.99, 29.99, 39.99, 29.99, SALE 19.99, 29.99, 26.99, 22.99, SALE 16.99, 22.99, 14.99, 29.99. This game just released in the summer of 2021... do they just have a like a monkey somewhere in a room throwing darts a price-point board? I had them price match the website, which by the way they'll also price match Walmart, Target, and Best Buy now.