Gonna rant here just to rant.
A KS I'm following isn't doing traditional stretch goals, they are doing daily goals. So essentially they look at what they made yesterday, and make a goal for today that feels reasonable for that day, with the expectation that it will be met. So say they want $50k to launch, first goal is $70k. First day they make $100k. Second day goal is $180k because it's more than what they already earned, but enough to keep that momentum going. But the first goal is something stupid like adding a second palette swap for a character. In a traditional KS, you see that and you are concerned that towards the end they are going to want $1 mill for something menial. Not the case, but slightly confusing to follow. In the end, the expectation is to meet all goals, because they are all reasonable in the grand scheme. Great. Second day they pull $220k, so the third goal is $280k. Lowering expectations because the hype is dying down as the campaign progresses. Now what this does is, it doesn't provided a reasonable presentation of worth. Normal SG (stretch goals) provide a worth to the goal, (i.e. we'll add multiplayer for an additional $115k because it takes a lot of work). This type of daily goal, provides no worth to the goal, sure we wanted $50k to make the game, and now we want another $50k to do this feature, you'd expect that to be $100k total, but no, that $100k they raised the other day was strictly for the original goal, this new goal is separate, so now the goal is $150k. So every morning, they look at how much money they've raised, add some arbitrary value to it and call it that day's goal, regardless of what that would actually cost them to produce. You are essentially being punished for being an early backer and for pledging too much money. And you could say "Oh, well if they don't meet the previous goal, they won't announce the next daily goal, or the next daily goal will be higher than yesterdays just to make sure people pledge" Nope, a goal announced every day, guaranteed. Goals can and will overlap if the previous day's goal has not been met. The reason for that is, if goal C isn't incentive enough to raise money, goal C + D should be incentive to raise money even though the price points are very close together. So again, no incentive to pledge but on the last day. But what about KSE (kickstart exclusives), oh this company doesn't believe in KSE and they aren't limiting any of the pledges, so nothing will run out by the time you decide to pledge.
Essentially this encourages the community to not share the project or anything because any money raised is essentially going to waste once the goal is met. As such, I have no been sharing the project anywhere, and I dropped my pledge entirely because I'll just back on the last day when my pledge actually means something.
/rant