So why the claim to be exclusive all the time, when you KNOW for a FACT that someone else will be publishing it?
Especially so, when that same game that you claim to be an exclusive is getting a standard retail release.
Exclusive is a marketing term and is subjective at that. You see it all the time where a publisher will say a game is an exclusive, when it is either not actually exclusive (such as it is available for computers) or is a limited time exclusive such as COD content which has PS4 exclusivity for 1 week to 1 month only. Since the tweet from Josh Fairhurst says that after their sales period is over, then rights go back to whoever they licensed them from and a game can be re-released... it means that ALL of LRG's releases are limited time exclusives.
Another way a product can be exclusive is based upon regions. This happens a lot in the retail industry, moreso in the past than now, where a product will be a store exclusive but in actuality it is only to a store in a specific region. The product could then be sold by other stores in other regions. A recent example came up on Twitter, where the Sega Genesis 3 was a TRU exclusive, but was also available at other stores outside of TRU's sales area, even those residing in the same area code. An item may be announced as a store or website exclusive for a specific country and the exclusivity does not apply in countries outside of that pervue.
So the one thing to remember is that the term "exclusive" is first and foremost a marketing or adveritsing term. It is not set in stone, but only applies at the specific time a product is marketed. And when LRG is selling something as an "Exclusive" they are specifically referring to the entire product as a whole, not the game data or any particular included component. If you read into some of those tweets that Josh Fairhurst put (it might have been in another thread tho) he does point out the exclusive portion of any of their products are the things they specifically include that would not be present if another company released a version later on.