i only pre-order if the game has an art book with it, and i want the game very much and like the art style. but you have to be wary of what is meant by 'art book'. i'm not really interested in just a package of official marketing art on paper with a binding. but if they show the rough concept art below that, and esp reject art as they built up to the final designs, i'm totally down. i'm a sucker for art books, but i use them as inspiration to flip through when i'm in art block, so i think it's worth the extra money. i also buy art compilations that have nothing to do with games too, so for games with nicely bound books of decent page lengths and sketches and such, for like $10 more than the standard, it's totally worth it to me. and substantial books are worth that cost alone when compared to retail compilation books, but usually they also have a soundtrack, which gives me access to wonderfully lossless audio of OSTs i like as a bonus.
but even this depends. some games are so overprinted that they will be found on discount later. skyrim's collector's edition was one, i found it for $80 some time after it released, new and unsealed. tbh, i don't care about skyrim, and by then the standard edition was ~$30, but the art book is exceptional (i've seen similar retailed at $20+!) with reject rough sketches/paintings, a lot of text explaining their process, etcetc. xenoblade chronicles x special edition was the price of the standard original retail cost a year or so after launching on ebay. tokyo mirage sessions special edition was $40(!!) on ebay, sealed, some time after it released. all AAA games get overprinted 'limited' collector's editions and are too overpriced, art book or no (skyrim collector's was $150 day-one... yeowch!).
notable exception is xseed games. their special editions are usually the cost of most retail AAA games ($60), while standard release is $40 or $50, but the art books are rather thick, and printed on heavyweight, glossy paper with extremely sturdy binding (if you've seen an 'animanga' book, it's like that). plus, i want to support xseed localisation and the games. so i have room for those despite being 'marketing team friendly', for a variety of reasons.
otherwise, i extremely rarely day-one purchase. i did with animal crossing new horizons, i probably will with shin megami tensei 3: nocturne rerelease because i'm a sucker. i am more willing to for idea factory and xseed just out of support, since i tend to like their games a lot. but ngl, i can't be bothered keeping up with release dates for the most part. even for games i like, i just remember the launch window ('late october' or whatever) and look it up when i remember. and i especially don't care to keep track of releases from big companies like nintendo, as if they're niche and going to be hard to find, or threaten to run out of stock for good.