Sears branded games are already in the database, example:
http://vgcollect.com/item/9934For those who do not know, the Sears Video Arcade was a licensed clone of the Atari 2600/VCS. The difference is that the game carts were called "tele-games" and are noted as such on the game packaging and above the cart slot on the console.
Super Video Arcade Hockey (what is referenced in that Intellivion picture) was definately sold as an Atari cart, branded as such. You can find them on Ebay at least.
Now unless you mean the Sears Tele-games Hockey/Tennis or Hockey/Tennis II. I've also found Hockey/Pong and Hockey/Jokari. These are more like Telstar systems.