When you check sales figures, DQ 8 sold over 500k, and DQ 9 is probably 1-2 million from different sales figures, and considering how the latter number is pretty excellent for a turn based jrpg, they did a good job marketing the game and spent quite a good amount of money on advertisements. I don't think Square Enix should expect the same sales in the U.S. as in Japan, seeing as how the Final Fantasy series is the only one jrpg series I've seen sell huge numbers in the U.S. My problem is that Square Enix won't take any sort of risks with the DQ series overseas because they make it seem like every game has to sell several million copies worldwide to be a success, and that's simply not possible considering how much money they have to spend in expenses for their different production studios and other items of interest. They pretty much leave other people to localize some of their games because they refuse to cut any costs around the board, and they further alienate their fanbases by their actions, which makes it seems that they don't care about their games at all and won't put the time and effort into localization( Look at DQ 5 and 6 DS). Their current actions aren't going to give them more sales unless they do something to encourage it.
