I don't like it. It's one reason I stick to owning the more permanent alternative - the physical game. Most anyone who manufactures goods or provides services, I'm sure would love having the power to revoke or make void your purchase so that you'll need it again. I'll never be in favor of any business model that leaves room for that kind of thing. I like buying products that become my property, I don't like to buy permission. I know some people will argue that even physical games are just permission, but let's see them come and revoke it. I'll play it where I want, when I want, lend it to whom I want, sell it if I want, and even rent it out if I feel like it. So ha.