I love that anything Lego-fied is immediately a hit (for me, at least). The swag looks great! And that photo you took of the AR cards in action is one of the best 2-D photos I've seen of the 3DS... I don't know why the pre-3DS-release previews always had such terrible images (or none at all).
Thanks so much for the photos! I really, really want to go. If anyone does a road trip next year that passes through my part of California, let me know!