Bumping this really old thread because I just ran into this issue again. Dreamworks does the same thing as Disney in putting their logo above everything. I submitted an edit for the Wii version of Monsters VS Aliens that is listed as Dreamworks Monsters VS Aliens (and it's the only platform out of the 50 that game released for that's listed like that, fwiw) and it was shot down. Any way we can get this added to the style guide to help cut down confusion? I agree with the "if the brand is not normally used when referring to the title" rule, and I defy you to find someone who calls that movie "Dreamworks Monsters VS Aliens".
I'm re-submitting the edit btw.
It's not just Disney and DreamWorks but companies like Nickelodeon as well as well as games in the Tom Clancy universe. I was the one who submitted the change in the name to "DreamWorks Monsters VS Aliens" and I believe the reason I did was because to fix the spelling of DreamWorks (I believe the original listing had it as "Dreamworks"; I also fixed the vs. to VS). I saw that the Alt-Name field was already populated with Monsters vs. Aliens so I figured someone had already covered the base in regards to the whole "Correct Whole Title" and "Popluar Referred To Name" for that entry.
Incidentally, I went through Wii [NA] a little while back to fix it up as I saw lots of entries lacking front box art. Of course, it wasn't so simple to just add in box art, if I found other fields lacking info, I would try my best to hunt down the information and put it in. In the process of fixing entries up, I got hung up on a couple of titles that had company names in the title or other such text. Trip can attest to this as I was pestering him over the naming conventions of the Wii Last Airbender game.
He basically told me the same thing in that it's not set in stone within the Style Guide but the entry's name should reflect how it appears on the box. I felt that was a satisfactory answer and left it at that. Of course I haven't been back to fixing up the Wii [NA] section (the urge to fix up sections comes and goes
) so I can see how it would look off-kilter if some of the DreamWorks games employed the full title whereas others did not.
I'm glad this came up though as I wouldn't mind a clarification added to the Style Guide for these titles. I would love to see the game listed as it appears on the box but at the same time I'm in agreement with you that no one really goes around referring to the game with the company moniker in front. One solution might be to state in the style guide that the name the game appears as in the database is how it is popularly referred to and then change the the wording for the Alt-Name field to something like Alternate Name/Full Title Name or whatever.