I feel like Nintendo has been doing a terrible job of advertising and engaging the gaming and non-gaming community ever since the Internet was born... The magazine was awesome when I was a kid, and there was a lot of Nintendo stuff on TV that made the company and its games exciting.
But the Nintendo websites are all pretty terrible and even when we want information about Nintendo products it always seems like a PITA to find (if it's there at all) - usually I just have to find it through a third party.
Even with their successful games, the marketing and info is all poorly done. DS commercials for non-gaming markets are always just awful, awful.