I heard Jane McGonigal speak at PAX East 2011, and she had this whole thing in there about Chain World, and how strange it was to know that there were other things in the game that you would want to see but that you were done and that was it and there was no replaying. So 1) She and Will Wright both DID get the game and 2) It really was a strange concept unlike any other, albeit not exactly something profitable.