What's with this whole trend of marketing towards gamers by giving them caffeine? I mean, yes, I've done the stay-up-all-night gaming sessions but I never thought, "Man, I wish this jerky I was eating would keep me up. And this gum I want to chew after the green jerky would also give me a caffeine rush. What about these wasabi peas? They're meh, but man, they do a great job of keeping me awake for more gaming."